Deloitte approached me to define the vision and brand for their Innovation and Ecosystems initiative. I started the process with a thorough review of previous content followed by interviews with I&E stakeholders and Subject Matter Experts.
The discovery process produced a vision and creative direction that helped us explore some visual solutions for the new brand. A few constraints were identified in the discovery, such as building a design system that was easy to use, visuals that complimented the design motifs of the parent brand, and a presentation template that could be easily modified depending on the audience.
We produced a flexible design that put people first while combining the traditional Deloitte circle in a new and innovative way.
Deloitte’s brand is centered around a circle motif. We merged a new chevron element to elevate the brand and bring new energy to the Innovation and Ecosystems sub-brand of Deloitte.
This project aimed to provide a template for Deloitte’s I&E branding that was easy for anyone — from beginners to experts — to create professional visuals that look good on any screen.
Showcasing the people at the center of Deloitte’s I&E was essential for the visual brand. We created a series of visuals that provided flexibility for the visual language.
We introduced a modern visual language that was easily adaptable to the cutout style of images. Light shadows and textures were used to give the brand a contemporary feeling.
We created a design style guide to help support the I&E team. Ease of use was a primary goal as some team members had limited experience working with a design system and style guide.
The Deloitte Innovation and Ecosystems initiative presented a unique opportunity to define the vision and brand for a new initiative within a well-established organization. By conducting thorough research and interviews with stakeholders and subject matter experts, we were able to identify key constraints and opportunities for the brand and develop a creative direction that put people first while also aligning with the parent brand.
The resulting design system was flexible and easy to use, allowing for easy modification of presentation materials depending on the audience. The visual identity we developed successfully combined the traditional Deloitte circle in a new and innovative way, effectively representing the innovative nature of the I&E initiative. Overall, this project demonstrates the value of a comprehensive and user-centered approach to brand development in achieving strong and effective results.
