Vebono Finance, a start-up financial wellness platform in Latin America, approached me with a unique challenge – to rebrand their platform and create a new visual identity that aligned with their vision of empowering individuals to achieve financial success. I began the process by conducting a comprehensive review of the platform’s existing branding and user experience, followed by in-depth interviews with key stakeholders and industry experts.
Through a discovery process, we identified several key factors that were critical to the success of the rebranding effort and the overall user experience of the platform. These included the need for a design system that was user-friendly and easy to navigate as well as visuals that complemented the overall look and feel of the platform.
Using these insights, we developed a creative direction and visual identity that put the needs and aspirations of Vebono’s users at the forefront. Our flexible design approach blended contemporary design elements with traditional financial motifs to create a unique and compelling brand that resonated with users across all demographics.
Through our partnership with Vebono, we helped them redefine their brand identity and establish a new standard of financial wellness for their users. An innovative approach to design and branding helped Vebono stand out in a crowded marketplace and positioned them for long-term growth and success.
The aim was to develop a design system that prioritizes user-friendliness and ease of navigation, ensuring a seamless and intuitive user experience on the Vebono Finance platform.
We created a visually striking and cohesive brand identity that reflects Vebono Finance’s vision of empowering individuals to achieve financial success.
The platform should be accessible to users on desktops, laptops, tablets, and mobile phones, enhancing inclusivity and user satisfaction.
Create brand guidelines and standards that maintain consistency in the visual identity and messaging across all touchpoints, including the website, mobile app, marketing materials, and social media platforms.
We conducted user testing to evaluate various design elements, user interfaces, and visuals to determine the most effective combinations that lead to higher user engagement and conversions.
In collaboration with Vebono Finance, I successfully rebranded their platform, creating a user-centric design system that embodies their vision. Our innovative approach blended contemporary design with traditional financial motifs, resonating with users and setting a new standard of financial wellness in Latin America. Together, we established a compelling brand identity, positioning Vebono for long-term growth and success.
